If you assume that industry blogs are run by gatekeepers who are extremely selective in terms of publishing content, think again. Most publishers are absolutely itching for new, breaking pieces and will accept a pitch if it’s inline with what your audience wants.

If you’re a tech startup, likewise make it your point to look out for blogs in your niche where your company content would be a good fit. Whether you write such pieces yourself or hire a ghostwriter to get it done, a guest posting strategy can be marketing gold.