If you’re not clicking the “Advanced” link next to the site’s search bar and hunting by industry, company, location, alma mater, groups you belong to or specific keywords of your choosing, you’re wasting your time.
There are 300-million-plus people on LinkedIn, advanced searches help you cut through the clutter and zero in on the right people to meet.
Next, follow a potential investor’s company page. Join any relevant LinkedIn groups to which your target belongs. Scour their profile and posts to familiarize yourself with the person’s portfolio, investment approach, likes and dislikes. Reaching out to investors without doing any homework tells them everything they need to know about you.